Tips To Increase The CTR of Google Adsense

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.( Source: Wikipedia )

That was the definition of CTR, Now here are few tips to increase the CTR of Google Adsense, so that you can earn more revenue from this service.

Tip 1: Blend Ad is the easiest way to increase the CTR of Google adsense. Blend ads give a feeling to the visitors that the ads are the part of information and visitors click on those ads.

Tip 2: Adsense placement is another factor that plays in your adsense earning. The placement of the ads should be in such a way that it should be visible to everyone coming to your website or blog. it should be placed on the area where traffic is high.

Tip 3: Traffic is very important to increase the CTR of Google Adsense. More traffic you get, more number of clicks will be generated.

Tip 4: Experiment with your existing adsense placement. Keep on experimenting till you reach to a level, where you can decide which placement is better.

Tip 5: Content is very important. You should have interesting contents on your blog or website. Attractive contents let visitors lost in your blog or website. Quality contents can sure bring higher CTC to your adsense.

tips for adsense

AdSense Tip #1: Find your keywords

Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

AdSense Tip #2: Improve your keywords

Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.

AdSense Tip #3: Keep your website focused on a theme

Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

AdSense Tip #4: Write a new page every day

One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

AdSense Tip #5: Choose the right AdSense format

Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:

1. 336x280 large rectangle
2. 300x250 medium rectangle
3. 160x600 wide skyscraper

Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.